Payment Gateway Service
There are many aspects that go into business and e commerce online and one of the most important is choosing the best online payment gateway or processor. The truth is, there are many online payment gateways out there, but some are much better than others. Some can really increase your sales while others can lose you money and lose you sales, something you definitely don't want when you're running an online business.
Today, our experts are going to give you some great tips on choosing the best online payment gateway and what to look for when choosing the online payment gateway that you want to go with!
Easily Integrated Into Your Site
One thing that you of course want to look for is an online payment gateway that is easily integrated into your site. When a payment gateway is easily integrated, it makes everything much easier. Some payment gateways take a long time to integrate, and can be complex, this is something you don't want because you don't want to waste your time trying to integrate a payment gateway that isn't easy to add on to your site.
Great Cart Options
You of course want an online gateway that offers great cart options, as this will definitely increase your sales. By having a payment gateway that offers cart options and optional promotional codes for your customers, ability to choose quantity of items and ability to save the cart and come back, you will likely get more sales and of course more revenue from your e commerce business!
A gateway that offers extras can really help in the world of selling products online and e commerce. Extras such as SEO and advertising extras can help your business and your site grow faster, and having these extras can really make a huge difference when looking for the best online payment gateway out there!
No Extra Fees
You want a gateway that's not going to charge any extra fees, a gateway that's completely upfront about what it costs to use them is key, because the last thing you want to do is be paying extra fees.
Accepts Many Types Of Payments
Of course, you want a gateway that accepts many types of payments and payment options as this will likely help you to increase the volume and amount of your sales and earn you more money in the short term as well as in the long term!
Why use a payment gateway for your business?
In today's digital age more and more businesses are creating an online presence. If you are a business that accepts credit cards online from customers, a payment gateway is an essential part of your day to day business. If you're thinking of creating an online presence then understanding what a gateway does is essential.
A payment gateway creates a secure place for your customers to pay for merchandise. With the integration of a gateway and shopping cart to your web page you can accept payments for orders securely online, and without having to remember to batch out your terminal at the end of the day.
A gateway also offers benefits for the merchant using it. Many of today's gateways offer a multitude of features that make running your business easier and less time consuming. If you're building your website yourself you may not be entirely comfortable with the process of integrating a shopping cart to your gateway before adding it to your page. Many gateways are available with the shopping cart already added. All that's required of the site builder is putting the html code into the site.
Gateways also offer features that a traditional terminal can not. Recurring billing is the most widely requested feature by merchants. Gateways allow you to enter the contract and billing information once, and then you're done. You tell the system when to bill the card, and you'll receive an e-mail telling you if the transaction was approved or not. You will no longer have to spend your valuable time with manually charging cards once a month, and there will be no forgetting to charge your customers.
Another benefit of the gateway is the ability to tie it into your QuickBooks program. If a gateway is set up with the QuickBooks plug in you'll be able to easily import data from your gateway to QuickBooks, eliminating time consuming double entries.
Gateways offer real-time processing feedback, letting both you and your customer know immediately if the credit card being used was approved. It also allows a merchant to collect Level II data easily which will eliminate some of the costly downgrades that can occur when a merchant is a.