With more than 800 million users, Facebook is definitely the biggest social media network that the Internet has. That’s why online marketers can’t ignore the potential that the social networking giant can give to businesses. In fact, more and more brands are creating their Facebook fan page to build an online presence across the Web.
The benefits of Facebook Marketing are
Wider Target Customer Reach
Although Facebook started as a social network for college students, it now has millions of users from around the globe.Regardless of the age bracket of users that your business wants to target, Facebook can be a great way to reach them.
Multiple Marketing Platforms
Facebook has three marketing platforms that anyone can use to promote their brand: Pages, Groups and Ads. Pages are basically free Facebook profiles for businesses, organizations and public figures.
Facebook is one way to create and foster a community around a brand. It encourages a two-way discussion between the brand owners and its customers, while providing room for additional marketing campaigns.